Trois Mille, a typeface designed by Marc Rouault and distributed by Sharp Type, was used for the exhibition named Giants at the Brooklyn Museum in New York. Swizz Beatz (Kasseem Dean) and Alicia Keys presented a selection of art pieces from their collection, that critique society and celebrate Blackness. The title and the artists names are paired with the text typeface Simula Italic, drawn by Justin Sloane and published at Sharp Type, too, plus Dinamo’s ABC Diatype. The identity of this exhibition plays with the size of each element, Trois Mille set in Black 15 and in a very large size emphasized the names of the artists. The color palette of flashy yellow and red bordeaux highlights the rich colors of the paintings in the background.
Description of the exhibition by the Brooklyn Museum:
The Brooklyn Museum’s presentation spotlights works by Black diasporic artists, part of our ongoing efforts to expand the art-historical narrative. “Giants” refers to several aspects of the Dean Collection: the renown of legendary artists, the impact of canon-expanding contemporary artists, and the monumental works by such creators as Derrick Adams, Arthur Jafa, and Meleko Mokgosi. Immense pieces—including the largest ever by Mokgosi—are paired with standouts such as Parks’s seminal photographs, Wiley’s revolutionary portraits, and Esther Mahlangu’s globe-bridging canvases.