Friend website

Contributed by Peiran Tan


Source: www.friend.com Photo: Peiran Tan. License: All Rights Reserved.

Friend.com blog

Friend is a San Francisco-based AI hardware startup company. Moving away from the clean, precise Neo-grotesques typical of 2010s Silicon Valley, the Friend website opens with Miller and Miller Display – a serif typeface family with strong print and literary connotations. Completing the look, its product visuals feature ample natural lighting, people in sportswear, and A24-esque cinematography (product trailer).

The small text (“terms & conditions”, “privacy policy”, etc.) tucked away in the corners gives away the fact that Friend is still a tech company, as it is set in Favorit – a longtime tech darling.

Source: www.friend.com Photo: Peiran Tan. License: All Rights Reserved.


Source: www.friend.com Photo: Peiran Tan. License: All Rights Reserved.


Source: www.friend.com Photo: Peiran Tan. License: All Rights Reserved.

Friend.com homepage.

Source: www.friend.com Photo: Peiran Tan. License: All Rights Reserved.


Source: www.friend.com Photo: Peiran Tan. License: All Rights Reserved.

Actual product rendering. Stripe Checkout handles the actual pre-ordering experience.

This post was originally published at Fonts In Use

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