Fainà

Contributed by Arthur Calame

Maroni by Arthur Calame (Calame.Bureau) is used for Fainà, the first address for Ligurian fast food in Milan. Designer Irene Salvadeo writes:

For Fainà the entire visual identity was crafted to reflect this link between places: from logo design to colors, typography, packaging, and illustrations.

The visual world of fainà is anchored by a seagull – a familiar figure along the Ligurian coast, and a nostalgic symbol for anyone who grew up with the sound of waves and wings. Now, it becomes a mascot, bringing a piece of Liguria into the Milanese cityscape.

Art direction and graphic design by Irene Salvadeo
Illustrations and animations by Ester Zirelli
Photos by Raffaele Riccardelli

This post was originally published at Fonts In Use

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