Essex Market
Source: frerejones.com License: All Rights Reserved.
In 2019 NYCEDC engaged Frere-Jones Type to design a custom typeface for the new facility that reflected the Essex Market’s unique history. In collaboration with Lite Brite Neon, Via Collective, and Lower East Side Partnership, the resulting logo typeface – Essex Market – was inspired by the original Orchard Street Meat Market signage recovered from Essex Market Retail Building D (restored for the new facility), as well all canopy signage and supplemental test incorporating Mallory by Frere-Jones Type as well.
Essex Market is a historic, vibrant public food market on Manhattan’s Lower East Side (LES), a community hub since 1818, now in a 37,000-square-foot modern facility at 88 Essex Street, featuring diverse local vendors selling fresh produce, specialty foods, and prepared meals, plus hosting cooking classes and events, blending NYC's immigrant history with contemporary culinary delights.
Read more about the making of New York’s most historic market on Frere-Jones Type’s blog.
Source: frerejones.com License: All Rights Reserved.
Source: frerejones.com License: All Rights Reserved.
Source: frerejones.com License: All Rights Reserved.
Source: frerejones.com License: All Rights Reserved.
Source: frerejones.com License: All Rights Reserved.
This post was originally published at Fonts In Use