For Editra magazine, the custom typeface Hudson Display establishes a visual system that feels at once classical and contemporary. Drawn by hand, it was conceived to bring the proportions and dignity of traditional serif typography into a sharper, more modern register that feels specific to a literary and cultural magazine.
Hudson Display serves as the magazine’s headline voice – tall, confident, and architectural. Its forms evoke the measured cadence of inscriptional lettering on old books while retaining a softness that invites rather than intimidates. Body copy is rendered in Hudson Text.
Together, the pair provides a typographic backbone that mirrors the magazine’s editorial tone: serious but not severe, elegant without affectation. They channel the idea of a “new classical” – type that is rooted in history yet drawn for the present.