

Moving light as living matter: fluid motion, gentle glow, and subtle shifts. Studio DRIFT’s kinetic installation transforms light into something alive – it breathes, expands, and contracts in harmony with nature’s own rhythm.
Our campaign follows that flow. Inspired by the organic choreography of the artwork, we translated its movement into visual form: type that floats and drifts across space, layered with translucent patterns reminiscent of the shylights’ delicate structures. The result is a calm, immersive visual language that captures the sense of lightness, motion, and quiet awe that defines the installation itself.





