Mother Root packaging and identity
Source: deliveredbypost.com POST. License: All Rights Reserved.
For the 2025 rebranding of Mother Root, an alcohol-free natural aperitif launched in 2015, POST chose Piet Mono by Nils Thomsen as the display typeface. The font's rounded letters and simple construction go well with the simplicity of the four-ingredient drink and its liquid nature, while its structure provides a clear departure from the traditional serif typefaces commonly used for alcoholic drinks.
The typeface is used on packaging, marketing materials, and digital touchpoints, creating a visual identity for the growing community of flavour-first drinkers.
For the main text, the brand uses Grenette by Colophon, whose big serifs contrast with the serif-less interior of certain letterforms like n, h, and v. The mix of serif and sans-serif fonts creates a visual conversation with Piet Mono, while making sure it's easy to read long texts.
Source: deliveredbypost.com POST. License: All Rights Reserved.
Source: deliveredbypost.com POST. License: All Rights Reserved.
Source: deliveredbypost.com POST. License: All Rights Reserved.
Source: deliveredbypost.com POST. License: All Rights Reserved.
Source: motherroot.com POST. License: All Rights Reserved.
Source: motherroot.com POST. License: All Rights Reserved.
Source: motherroot.com POST. License: All Rights Reserved.
Source: motherroot.com POST. License: All Rights Reserved.
Source: motherroot.com POST. License: All Rights Reserved.
This post was originally published at Fonts In Use