Deluge

Contributed by CLAUDE TYPE


Source: www.instagram.com License: All Rights Reserved.

Brand identity, art direction and packaging designed by Base Design for Deluge, a Belgian haircare brand founded by Sarah Puttemans and Dominique Van Etterijk.

Built around the idea of turning everyday haircare into a sensory ritual, the identity balances performance and pleasure through a refined visual language, a nature-inspired palette and expressive typography. The project spans the full brand ecosystem, from primary and secondary packaging to art direction and digital applications.

The project uses Romie Regular (designed by Margot Lévêque).

Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.

This post was originally published at Fonts In Use

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