Club 77

Contributed by Mario Julian Gutierrez


Source: gabriellewhite.art License: All Rights Reserved.

Club 77 is a name deeply renowned in Australian dance music history. Ahead of their 25th anniversary, Gabrielle White rebranded the iconic late-night dive bar and nightclub in Eora Nation, Sydney:

[T]he refresh constituted a revived weekly schedule of programming, requiring unique identities, in addition to frequent take–overs, residencies, and special guests.

A revitalised brand system as flexible as the club’s programming was required, as the brand continues to grow over time.

Source: gabriellewhite.art License: All Rights Reserved.


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Source: gabriellewhite.art License: All Rights Reserved.


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This post was originally published at Fonts In Use

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