Chocolatissimo 10th anniversary
Maël Bächtold. License: All Rights Reserved.
Chocolatissimo is Neuchâtel's yearly chocolate festival. For its tenth edition in 2023, Maël Bächtold and Laure Gremion designed a new interactive identity that sits between graphic and product design. Its geometric shapes come alive on the packaging through a moiré effect as the box is opened, and the posters can be scanned to reveal them in augmented reality. The project also included a redrawn Chocolatissimo logo and a new chocolate bar by Laure, modelled on pierre d'Hauterive, a yellow limestone from the region.
BS Synthetik, a geometric sans between Futura and Johnston, is the main typeface of the identity, with BS Notion, a more restrained geometric grotesque, in a supporting role. Both families were designed by Maël Bächtold and are published by Bolid System.
Noé Cotter. License: All Rights Reserved.
Maël Bächtold. License: All Rights Reserved.
This post was originally published at Fonts In Use