Last Christmas, Studio Roses in collaboration with Isabel Rotger crafted a campaign for Casa Camper hotels in Barcelona and Berlin, celebrating the b-side of holidays. Adding a striking digital twist, Millionaire Script and Italic were reimagined with a pixelated rendering that contrasts beautifully with their warm, calligraphic heritage – resulting in a distinctive and unexpected visual language.
Copywriting by Pol Alert, photography by Mireia Farran and Marie Staggat.