American Broadcasting Company (ABC) introduced its new look on August 9, 2021, ahead of the 2021–22 season. Designed by Trollbäck & Company, it is designed to adhere to flat design trends, and returns to a solid, two-dimensional design with smaller and bolder lettering. The main logo is rendered in a dark, blue-gray color, outlined and black-on-red variations are also used, such as for the on-screen bug and promotional usage, respectively.
The main brand typefaces are GT America Condensed Medium for text and Heldane Display Bold for headlines.