Beyond the Brand’s Grave
Source: www.carlottabacchini.com Carlotta Bacchini. License: All Rights Reserved.
Beyond the Brand’s Grave is an editorial project made for my thesis at Politecnico di Milano. It reimagines a digital afterlife for brands. In this speculative world, a brand’s legacy—its ethical choices and societal impact—defines its identity in a second, virtual life. The project combines visual storytelling and structured data-driven content, exploring themes of judgment, memory, and transformation.
The typographic system plays a crucial role in communicating these ideas. Romie asserts a bold, authoritative presence in the titles, embodying the weight of legacy and permanence. LD Mono brings a technical edge, reinforcing the speculative framework through a sense of structure and code-like precision. Aeonik, a contemporary sans-serif, balances these elements with clean, approachable body text, ensuring readability and grounding the design in modernity.
Together, these typefaces support a narrative of ethics, identity, and digital rebirth, blending conceptual depth with editorial clarity.
Source: www.carlottabacchini.com License: All Rights Reserved.
Source: www.carlottabacchini.com License: All Rights Reserved.
Source: www.carlottabacchini.com License: All Rights Reserved.
Source: www.carlottabacchini.com Photo: Carlotta Bacchini. License: All Rights Reserved.
This post was originally published at Fonts In Use