Brightest Nights campaign by Cadillac
During Ramadan – when nights come alive with culture, energy, and connection – Cadillac launched Brightest Nights, a mobile-filmed docuseries capturing the often-overlooked vibrancy of night culture during the holy month.
The visual identity was built around a striking bilingual type system: Cadillac Gothic, with its bold, modern geometry, anchors the brand’s English voice, while Adobe Arabic Shin brings fluidity and clarity to the Arabic counterpart. Together, they create a cohesive and expressive system that balances heritage with a contemporary edge.
The submitted posters – used across branding and animated social content – reflect the duality of the series: raw and authentic in tone, yet refined in design. The typographic choices play a central role in reinforcing the cultural relevance and visual sophistication of the campaign.
Art director and graphic designer: Juliana Arboleda
Writer: Rohan Kodialbail
Creative director: Bruno Barbosa
Agency: Saatchi & Saatchi Dubai
Director: Amirah Tajdin
This post was originally published at Fonts In Use