Bose 101/111 speakers Japanese ad

Contributed by thankyoucokieroberts


Source: cue80s.tumblr.com License: All Rights Reserved.

Advert for the Bose model 111 and 101 speaker series in Japan from 1986 (see it in the June 1986 issue of Adlib). The large “BOSE 111/101” text is Helvetica Black, with Helvetica Compressed used for “101 MM-G”, “101 MM”, “111 AD”. Japanese text seems to be set in DNP Shuei Mincho. The slogan “Better sound through research” below the Bose logo appears to be some sort of humanist typeface – Basilea comes close. Though the 1 on the digits at the bottom is hard to identify, it appears to be Helvetica Condensed, or some other Grotesk like Univers.

This post was originally published at Fonts In Use

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