

New identity for Bolulu Hasan Usta by Velvele.
Bolulu Hasan Usta stands as one of Turkey’s most established traditional dessert shops, with over 80 branches nationwide since 1982. The rebranding builds on this familiarity, carrying its legacy forward through a system flexible enough to support future growth.
The design is set in Optic by Sébastien Sanfilippo for Love Letters.

