


From Terrafranta:
Terrafranta is a working organic farm nestled in the hills of Florence, founded by Carlotta Chiocchini in 2020. […] We produce high quality extra-virgin olive oil, lavender, as well as officinal and aromatic herbs of all sorts. The fruits of our land often become essential oils, aromatic waters, infusions mixes and sometimes they end up in our beer, too.
Terrafranta is also a playground for events, cultural productions and explorations, hosting volunteers from all over the world as well as creative residencies
This label was designed by me, Céline Hurka, for the farm’s lavender beer. I used my monospace typeface Reverie for the main text and back label information. Reverie is an uppercase-only typeface with soft, rounded details. Thanks to its generous spacing, it remains highly legible even at small sizes. Reverie has an additional set of ornamented caps, as well as a series of ornaments as part of typeface. Those were not used in this project.
The lavender illustration features a selection of custom ornaments drawn as part of a bespoke version of Idyll, designed specifically for Terrafranta and taking inspiration from the flowers that grow on the farm. The label is printed in Italy, and the product is available exclusively through Terrafranta.




