August Bagel Düsseldorf ad

Published April 15, 2023
Photo(s) by altpapiersammler on Flickr.


Source: www.flickr.com Uploaded to Flickr by altpapiersammler and tagged with “ehmckeantiqua”. License: All Rights Reserved.


August Bagel’s printing firm offered book production, artistic printing, lithography, but also publishing and distribution. In addition, it had an in-house bookbindery as well as a paper mill.

This ad from 1909 makes early use of Ehmcke-Antiqua. Designed by Fritz Helmuth Ehmcke, the typeface was first cast by Flinsch around 1908. Caslon in England had the design as Carlton and Neufville in Spain as Antigua Cervantes. In the 1970s, Letraset made a revival using Caslon’s name, see Carlton. Here it’s used exclusively in capitals, stacked and justified, with compact umlauts, (some) tightly spaced CH pairs, and the non-ligning numerals.

August Bagel (1838–1916) took over the company from his father, Peter August Bagel (1809–1881), who had established it in Eggerscheidt and moved it to Düsseldorf in 1878. Bagel’s publishing range included school books, maps and illustrated books. Bagel is still in business today, now focusing on official gazettes for the State of North Rhine-Westphalia. They also produce postage stamps.



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