Arts Workers United
Source: www.onedesigncompany.com One Design Company. License: All Rights Reserved.
Arts Worker United (AWU) is a lobbying organization focused on building awareness of and support for members of the creative class and their critical impact on the national economy. Founded during the COVID-19 pandemic, AWU works to ensure local and national governmental support for this critical—and often overlooked—sector of the working class.
One Design was created a brand identity rooted in the visual vernacular of trade unions and craft guilds, that could flex to connect with politicians and arts workers alike. The AWU seal nods to sophistication, confidence, and solidarity. The extended visual language embraces a distinctive and powerful energy through color, layout, and imagery that connects with the creative class.
A system of typographic ligatures—custom glyphs built into a bespoke cut of Object Sans from Pangram Pangram—is a visual nod to the concept of support and solidarity.
One Design Company. License: All Rights Reserved.
One Design Company. License: All Rights Reserved.
One Design Company. License: All Rights Reserved.
One Design Company. License: All Rights Reserved.
One Design Company. License: All Rights Reserved.
One Design Company. License: All Rights Reserved.
One Design Company. License: All Rights Reserved.
One Design Company. License: All Rights Reserved.
One Design Company. License: All Rights Reserved.
One Design Company. License: All Rights Reserved.
This post was originally published at Fonts In Use