Herokid (W Type Foundry) is used across all communication for the Arabic Design Archive (ADA). Different variants of the typeface are applied on the website and social media to maintain visual consistency. It is also used in posters and other printed materials, reinforcing the archive’s identity across different contexts.
According to their website:
ADA is a non-profit initiative that seeks to enable knowledge production about Arabic design and its history through a framework of collecting, digitizing, and exhibiting. ADA aims to provide an open and accessible platform for the public to counter the parallel, inaccessible, and non-existent physical archive of the second half of the 20th century.
The Arabic typeface used in this application is yet unidentified.