AMO Tequila

Contributed by Darden Studio


Source: www.instagram.com License: All Rights Reserved.

Brand design studio Hello Comrade created a type-centric identity for AMO Tequila. In a category so often dressed in ornament, this feels like a clear, confident pour. ⁠

While logo and headings are in all-caps BN Dime, supported by Alternate Gothic, all body copy uses Halyard Display. Darden Studio’s sans serif features for text on the bottle labels and the website alike. There’s something special about seeing Halyard carry a brand like AMO Tequila, bold, front and center, without distraction.⁠

Source: amotequila.com License: All Rights Reserved.


Source: amotequila.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: amotequila.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: amotequila.com License: All Rights Reserved.


Source: www.instagram.com License: All Rights Reserved.


Source: amotequila.com License: All Rights Reserved.

This post was originally published at Fonts In Use

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