Advertising Direction 3: Photography

Photo(s) by Bart Solenthaler on Flickr.


Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “grotesqueno9” and “grotesqueno8”. License: All Rights Reserved.

Advertising Direction 3: Photography was edited by Edward M. Gottschall and published by the Art Direction Book Company in 1962 in the “Trends in Visual Advertising” series. Designer Arthur Hawkins used a photo by Gleb Derujinsky and various styles from Stephenson Blake’s Grotesque series: No. 8 for “PHOTOGRAPHY”, No. 9 for “advertising directions 3”, and No. 6 for the reversed line at the bottom.

This post was originally published at Fonts In Use

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