A.F. Moore, M.D. business card
Source: www.flickr.com Uploaded to Flickr by Alan Mays and tagged with “spencerianscript”. License: All Rights Reserved.
Dr. Arthur F. Moore (1843-1924) used this colorful leaf-shaped trade card to advertise his medical practice in Winsted, Connecticut.
Moore occasionally contributed notes about medical topics that appeared in the United States Medical Investigator (prior to 1875 the title of the periodical was simply the Medical Investigator). Since the published pieces included his name and location, they document the different places he lived.
Notes that Moore contributed in 1872 and 1873, for instance, listed his residence as Lyons, Wisconsin. By 1877 he had moved to Sandy Hill, New York. In 1883 he was in Winsted, Connecticut, where he handed out copies of this trade card. A year later, he was in Bridgewater, Vermont, and then in 1886 he ended up in in Ludlow, Vermont.
For another leaf-shaped trade card, see The Livermore Pen, Stylographic Pen Co., Boston, Mass.
A.F. Moore, M.D.
Office in Park Place Hours 1 to 2 & 6 to 8 P.M.
Residence 141 Main Street, Winsted, Ct.
The name is set in Spencerian Script, using two different forms of M. It’s paired with a plain gothic in caps and small caps.
This post was originally published at Fonts In Use