“Traditional” Museum and Contemporary Architectural Practices

Published March 28, 2025

Titled «Традиционный» музей и современные архитектурные практики (“‘Traditional’ Museum and Contemporary Architectural Practices”), this visual research by me, Veronika Pozdeeva, is part of a thesis project made at HSE Art and Design School. It explores the expansion of traditional museums and their impact on identity and the urban context. The study examines 43 unique cases of museum renovations, analyzing how these transformations shape cultural narratives and influence their surrounding environments.

The typography is serviced by Gerbera, designed by Brownfox, a neo-grotesque typeface that reinterprets archaic forms. This choice establishes a conceptual link to the subject matter, reflecting the interplay between historical museum architecture and contemporary extensions.

By investigating these museum expansions, the project aims to provide insights into how modern interventions reinterpret and redefine cultural heritage within evolving urban landscapes.

You can flip through the catalog on Calaméo.

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