“Forward Thinking” ad by Ford

Photo(s) by Bart Solenthaler on Flickr.


Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “goudyoldstyle” and “itcgaramond”. License: All Rights Reserved.

A double-page ad from 1985 for the Ford Tempo, “the forward thinking car.”

At last, a family car with the true instincts of a driver’s car.

The compact sedan model was introduced in 1984 as a replacement for the Ford Fairmont. The display typeface is a version of Goudy Extrabold, tightly spaced and with round dots instead of the original diamond-shaped ones. The copy is set in two weights of ITC Garamond.

This post was originally published at Fonts In Use

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