YoungCapital NEXT

Published November 26, 2024

YoungCapital NEXT is one of the latest additions to the portfolio of The Works, a holding specializing in recruitment and job brokerage based in Hoofddorp, the Netherlands. What started in the year 2000 with a Dutch online platform bringing students into student jobs, meanwhile grew into a network of 28 different offerings across ten European countries and a business volume of over 600 million euros (in 2021).

The holding’s trumps are their longterm digital expertise in the field, an enormous databank with millions of registered applicants and employers, and the fact that each of their offerings targets a specific job market. YoungCapital NEXT was launched in 2019 and addresses graduates of higher education. It aims at bridging the gap between degree and the first job position by providing training and coaching.

The current website of YoungCapital NEXT was designed in 2024 by Dutch agency Verve. Its primary colors are dark green and orange, spiced up with secondary bright pink, blue, and green. What shapes the identity on top of these is the headline typeface, Stratos Semibold, designed by Yoann Minet. It’s used exclusively in the condensed capitals. A main feature of Stratos is the mix of narrow uppercase letters that create a poignant impact with a lowercase that is wider and of geometric character. Check out Production Type’s website to see the interplay.

Stratos Semibold is used for typesetting the headlines. The reading text on the site displays DM Sans by Colophon Foundry. A third, fancy typeface comes into play for advertising purposes: here Stratos is mixed with glyphs from True Grit Irregular, an experimental custom font designed exclusively for the YoungCapital NEXT identity.

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