Fine Principles (FP) is a Berlin-based jewelry brand founded by Alexandra Schwarzwald. Inspired by the aesthetic potential of folding techniques, FP crafts multi-faceted jewelry with meticulous precision. By blending sophisticated principles with certified precious metals, FP creates authentic designs distinguished by graphic regularity.
The brand identity is supported by LL Brown – chosen for its versatile geometric qualities that align seamlessly with FP’s visual language. LL Brown Regular and Bold provide a clean look that enhances the jewellery’s refined and structured nature. To further emphasize FP’s constructive essence, tabular elements are set in LL Brown Mono, introducing a functional and architectural dimension to the identity.
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