Work Buy Consume Die poster
Source: collections.vam.ac.uk Victoria and Albert Museum. License: All Rights Reserved.
From the Victoria and Albert Museum:
‘Work Buy Consume Die’ is the slogan of the imaginary Pho Ku Corporation invented by The Designers Republic, a Sheffield based graphic design agency. Disenchanted with corporate driven consumerism in the 1990s, but acknowledging their role as a brand agency in the process, The Designers Republic devised an anti-corporate identity to counter the forces of global branding. The design is inspired by Japanese graphic design and also subverts the Pepsi Cola logo as a comment on the force of global branding.
The primary font on the poster is Amalgamation, which can also be seen on The Designers Republic’s covers for Pop Will Eat Itself and in the Wipeout series of games. The smaller text uses Helvetica. Below the barcode in OCR-B is the text “NO47H OF NOWH343” — leetspeak for “north of nowhere”, referencing The Designers Republic’s location in Sheffield.
The Japanese text, which reads “Wasu Cola”, may be custom lettering. “Wasu” (ワス) is meaningless, but was chosen for its resemblance to the letters DR.
Source: collections.vam.ac.uk Victoria and Albert Museum. License: All Rights Reserved.
Another version, with slightly different text
Source: www.thedesignersrepublic.com The Designers Republic. License: All Rights Reserved.
On display in the Ginza Graphic Gallery in 2011
This post was originally published at Fonts In Use