Ugly Nails

Contributed by Grzegorz Sołowiński


Grzegorz Sołowiński, Matt Frymus. License: All Rights Reserved.

Ugly Nails is a tiny branding project rooted in a conscious rejection of traditional beauty aesthetics.

The artistic, unconventional nail designs became the starting point for placing the project within the Pretty Ugly movement – balancing between ugliness and attraction.

The visual identity reframes “ugly” as a tool for expression, building a bold, uncompromising brand character closer to attitude and experimentation than to classic salon standards.

Grzegorz Sołowiński, Matt Frymus. License: All Rights Reserved.


Grzegorz Sołowiński, Matt Frymus. License: All Rights Reserved.


Grzegorz Sołowiński, Matt Frymus. License: All Rights Reserved.


Grzegorz Sołowiński, Matt Frymus. License: All Rights Reserved.

This post was originally published at Fonts In Use

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