Tyler, the Creator – Don’t Tap the Glass album branding and campaign

Published October 28, 2025

Album cover. Bastion is used on Tyler's hat.

Don’t Tap the Glass is the ninth studio album by Tyler, the Creator, released on July 21st of 2025. Promoted only days prior to its release, the album sees Tyler embrace all out dance music with glittery synths, hard hitting beats and infectious tunes. I was admittedly slightly worried about the album music-wise but it was still very worth it.

Aesthetically, this album is the complete inverse of his previous album, Chromakopia. Embracing an 1980s-inspired pop and disco aesthetic, Don't Tap The Glass uses a modified version of Bastion set entirely in uppercase as its only branding typeface. It is used for the logo of the album and in all promotional material.

[More info on Discogs]

Album logo. Some notable changes of this modified Bastion is the very different single quotation mark and the letter T in "The" lacking a serif.

Home page for the promotional website

Lyric sheet for TELL ME WHAT IT IS, the last track in the album. The words in the lyrics have an inconsistent line height and some letters are tilted at an angle. Something I also noticed is that the letter "S" is bolder than other letters. Utterly confounding.

The taglines for the album, first heard in the opening track. Just like the logo, some letters visually are subtly different from others.

Almost all of Don't Tap The Glass's music videos end with the logo flashing for a few seconds.

One of the first teasings for the album during the Chromakopia Tour. The logo is seen here.

Still from the video for “Stop Playing With Me”.

“Glass Tapper” T-shirt merchandise

This post was originally published at Fonts In Use

Read full story.

WRITTEN BY

FontsInUse

An independent archive of typography.