Trafford

Published September 17, 2025

Contributed by Third What

Trafford provides cybersecurity solutions for the military, government institutions, and the largest corporations.

We extracted the true scale and stature of the brand, which had previously been invisible. We enriched its image with concealed elements, pointing to hidden threats from which the company effectively protects its clients.

The brand’s design system centers around the interplay between light and darkness, utilizing dynamic gradients that transition from deep shadows to illuminated areas—a direct metaphor for bringing hidden cyber threats into the light. This visual language reinforces Trafford’s core message that “Knowledge sees all” by creating atmospheric compositions where threats emerge from darkness only to be exposed by the vigilant eye of expertise.

Typography remains clean and authoritative, supporting the brand’s positioning as Poland’s leading cybersecurity expert. The iconic eye symbol, integrated seamlessly with the Trafford wordmark, serves as both a literal representation of surveillance and a symbolic guardian watching over digital environments.

The overall aesthetic successfully balances the serious nature of cybersecurity with approachable design, avoiding the typical aggressive red-and-black clichés often associated with the industry. Instead, Trafford’s visual identity suggests precision, intelligence, and proactive protection—qualities that resonate with both business and administrative clients who need to understand that feeling safe and being safe are fundamentally different concepts. The design system’s flexibility allows for adaptation across various contexts while maintaining the brand’s core promise that knowledge, not mere perception, provides true security.

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FontsInUse

An independent archive of typography.