The exhibition Text to Image was held at the Korea National University of Arts in Seoul in summer 2025.
The moving posters were created by conceiving the location’s media wall itself as a frame, and interpreting the content displayed on the screen as a kind of portrait, based on the text by curator Dongjong Lee. To convey the sense of an analog frame, I used commonSans from notyourtype foundry – designed to evoke the effect of ink bleeding on paper – and hand-lettered the Korean text harmonize with it.
The exhibition title was designed by combining commonSans with Arial, a typeface that has recently come to function as an image in its own right.