Taiping Granary at Art Field Nanhai exhibition poster
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Art Field Nanhai, located in Guangdong, stands apart from typical public art exhibitions in urban settings by focusing on the preservation and revitalization of regional culture. Unlike the fast-paced environments of cities, this initiative emphasizes the value of rural areas and their rich heritage. The Signage Project is an independent exhibition segment featured in the second edition of Art Field Nanhai. This segment aims to breathe new life into old neighborhoods by designing and installing signage for spaces like Taiping Hui, a once-vibrant commercial street that is now nearly abandoned. The project seeks to revitalize forgotten spaces through thoughtful design and community-focused solutions.
One of the standout pieces in this project is the Taiping Granary. The creative concept behind this design is inspired by the shape of granary buildings and their function as “transit stations.” We incorporated the visual elements of conveyor belts into the sign design to evoke historical memories and connect the past with the present.
This is the promotional poster designed for the installation project. It incorporates the creative concept of a “conveyor belt.” A massive conveyor belt circle occupies the entire frame, creating a strong visual impact. The symbolic meaning of the conveyor belt is a dual reference to both heritage and transformation, while also suggesting that the installation project serves as a bridge connecting the past and the future, leading the audience to rediscover the overlooked old neighborhoods and commercial streets.
Source: www.instagram.com License: All Rights Reserved.
Source: www.instagram.com License: All Rights Reserved.
This post was originally published at Fonts In Use