Summer of Sound 2025

Published August 18, 2025

Contributed by Sharp Type

Selfridges is a renowned British department store known for its innovative retail experiences and commitment to creativity, sustainability, and culture. Founded in 1909 by Harry Gordon Selfridge, it has grown into an iconic brand with stores in London, Birmingham, and Manchester. Selfridges champions progressive values and forward-thinking design, offering a curated mix of fashion, art, and lifestyle, all within architecturally distinctive spaces.

Summer of Sound is Selfridges’ seasonal celebration of music culture, featuring live performances, exclusive collaborations, and immersive in-store experiences. For summer 2025, the campaign includes events like “Dream Frequencies” in partnership with Manchester International Festival, transforming store spaces into vibrant music venues. The programme blends fashion, sound, and community to spotlight emerging talent and global genres. For the campaign online and in the streets of Manchester, they used the new typeface by Image Format Record Laser- They paired it with Eurostile Thin for the captions.

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