VendrediXXL is one of the biggest recurring queer parties in France. It features drag, cabaret and music perfomances as well as several dancefloors, from pop to electro. Originally from Paris there are also events in Bordeaux now. VendrediXXL wanted to update their visual identity to look more modern and fun, but also to create a cohesive style that is quickly recognisable and can be used for many different purposes, like the announcement of an event, an artist, or other news.
We customised Vocal Type’s Tatsuro font to give the logo a peculiar touch and added the big XXL letters drawn by hand. The X shape creates a frame for whatever images are placed in the background. And the Tatsuro font is use in several positions to announce the dates and places of events. The other font we used is MADE Tommy Soft that the hosts VendrediX are using in their logo.