From design studio Teel:
Sporthotel Lorünser is one of the world's oldest ski hotels, founded in 1927 in the Austrian Alps. We partnered with the Lorünser to modernize their brand and craft a timeless, atmospheric website experience.
From refined typography and microinteractions to rich photography and immersive video, the experience transports visitors into the world of Lorünser, offering a true sense of place and alpine sophistication.
From The Brand Identity:
Lorünser lacked a clear, cohesive identity and digital presence, and so to establish one, they reached out to Austin-based independent branding and digital studio Teel. The timing was right, too; as they neared their 100th anniversary and completed major room renovations, the moment felt ripe to “elevate the brand across the board,” CEO & Co-founder Cameron Neckar tells us.
This showcase pairs beautifully Editorial Old with Museum, a new addition to the Pangram Pangram Family. Smaller texts are set in Avenir.