The annual South Australian Music Awards celebrate excellence in the state’s contemporary music industry and take place each November in Adelaide, South Australia. As a key event on the UNESCO Adelaide City of Music calendar, the awards have become a standout fixture in the local cultural landscape.
For the 2024 edition, Adelaide-based creative Saige Prime designed the visual identity. His work encompassed creative direction, logo design, animated screen visuals for the ceremony, and visuals used for the promotion ahead of the event.
Farmacia by Nguyen Gobber was used as the primary typeface, paired with Neue Haas Grotesk by Christian Schwartz.