Sonder

Published October 9, 2024

The logo uses Aro Narrow.

Sonder, formerly Consumer Insight, transforms complex data into meaningful insights through human-centered research. Their old brand and name no longer reflected their forward-thinking approach. They needed a fresh identity, tone of voice, and name to match their progressive vision.

We crafted a dynamic brand identity based on ‘sonder’—the idea that every person has a unique story. Through a collage of photos, moments, and memories, we captured the richness of human experience. This included a new website, presentation decks, credentials, and social assets that clearly communicate their people-focused approach.

The new brand elevates Sonder’s status and conveys that research is as fascinating as the people behind it, preparing them to grow into new markets.