Smugglers Society

Contributed by Studio Furious


Source: studiofurious.com Studio Furious. License: All Rights Reserved.

Smugglers Society is a CBD social club based in Paris (France), located on Hauteville street. The brand identity has been designed by Studio Furious, with a comprehensive approach covering art direction, photography, campaign development, store signage, packaging, and merchandising.

Studio Furious developed a distinctive visual language built around the typeface Exposure by 205TF, used in both -60 and +40 variations. Its soft, rounded forms and slightly blurred appearance evoke the diffuse, intangible quality of smoke—subtle, atmospheric, and constantly shifting.

The photo series is built as a playful visual guide to the “10 golden rules” of a modern-day smuggler. Use them at your own risk...

Source: studiofurious.com Studio Furious. License: All Rights Reserved.


Source: studiofurious.com Studio Furious. License: All Rights Reserved.


Source: studiofurious.com Studio Furious. License: All Rights Reserved.


Source: studiofurious.com Studio Furious. License: All Rights Reserved.


Source: studiofurious.com Studio Furious. License: All Rights Reserved.


Source: studiofurious.com Studio Furious. License: All Rights Reserved.

This post was originally published at Fonts In Use

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