Seoulnative identity

Published March 5, 2024

Seoulnatives (서울네이티브) is a translation solution service named by combining “Seoul” and “Native” to emphasize familiarity to domestic companies and their Korean origin to international companies. Seoulnatives constructs a worldview metaphorically based on the tiger depicted in Korean folk paintings from the 1800s. Withenatives(위더네이티브) Members are called “Hwangho” (Yellow Tiger); Seoul Native Members are referred to as “Baekho” (White tiger) and the Withenatives Community is termed “Forest”. This worldview will be utilized as a resource for Seoulnatives to lead the ecosystem of translation freelancers. By leveraging this branding, Seoulnatives expects to secure a more skilled talent pool and gain the trust of more customers by providing a translation freelancer community ecosystem named Withenatives.

The visual identity was developed by Studio Duggubi(스튜디오두꺼비). Neutronic is the main typeface, chosen to emphasize the client’s Korean origin. Pretendard is used for body text to accommodate a font that is universally applicable, not only for Korean and English but also for other languages.

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