Schach Landesverband Oberösterreich

Contributed by Oudin Romain


Source: www.gruppe-am-park.at Gruppe am Park.

Gruppe am Park created the visual identity of Schach Landesverband Oberösterreich, the Regional Chess Federation of Upper Austria, with an accessible and playful visual system. Based on a pair of fonts – Plage (from lift-type) for the logo and Cabinet Grotesk (from Indian Type Foundry – the all-black-and-white visual identity is punctuated with illustrations that perfectly match the typographic choices.

From Gruppe am Park’s website:

Chess is boring and completely out of date. Moreover, chess players are arrogant and nerdy. Confronted with these clichés, the question arises: How can the sport of chess and the Upper Austrian Chess Federation be made accessible and attractive to a younger target group and brought back into the public eye?

Source: www.gruppe-am-park.at Gruppe am Park.


Source: www.gruppe-am-park.at Gruppe am Park.


Source: www.gruppe-am-park.at Gruppe am Park.


Source: www.gruppe-am-park.at Gruppe am Park.


Source: www.gruppe-am-park.at Gruppe am Park.


Source: www.gruppe-am-park.at Gruppe am Park.


Source: www.gruppe-am-park.at Gruppe am Park.

This post was originally published at Fonts In Use

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