Saints, Sinners, Lovers & Fools exhibition

Published December 2, 2024

Contributed by Blaze Type

For the Saints, Sinners, Lovers & Fools exhibition at the Montreal Museum of Fine Arts, Caserne studio designed a striking visual campaign that celebrates the great Flemish masters such as Hans Memling, Rubens, van Dyck, Jordaens, and Michaelina Wautier. The graphic design blends classical art with contemporary elements, using the Sigurd typeface by Blaze Type. This typographic choice adds a modern contrast to the baroque artworks on display, reinforcing the idea of a dialogue between art history and current design. The campaign was widely deployed, featuring posters, billboards, and a strong digital presence, especially on social media.

To ensure inclusivity and attract new audiences, Caserne collaborated with Scorpion Dagger to create four video capsules for social media. These humorous and engaging videos provide a fresh, offbeat take on Flemish art, making the works more accessible and appealing to a broader audience. By combining Scorpion Dagger’s creativity with Caserne’s clean graphic approach, the campaign highlights the continued relevance of Flemish masterpieces in contemporary society while democratizing access to art.

The project included services ranging from advertising campaigns to exhibition design. Inside the exhibition, headlines in Sigurd are paired with Roslindale. The sans serif is the Museum’s brand typeface, Habitus MBAM.

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FontsInUse

An independent archive of typography.

Saints, Sinners, Lovers &amp; Fools exhibition

FontsInUse

Saints, Sinners, Lovers & Fools exhibition