Saint Tropezbe költözünk movie poster

Published May 25, 2024
Contributed by Florian Hardwig


Source: comradekiev.com Comrade Kiev. License: All Rights Reserved.



From Wikipedia:

Le Viager is a 1972 French comedy film directed by Pierre Tchernia and starring Michel Serrault, Michel Galabru and Claude Brasseur, adapted from a script by René Goscinny, the creator of the Asterix comics.

In Hungary, the film was released in 1973, under the title Saint Tropez(-)be költözünk (“We’re moving to Saint Tropez”). The poster was designed by Zoltan Kálmánchey (1942–1999), featuring an illustrated version of a hand gesture with a wide array of meanings, some of which are specific to certain countries.

For the typography, Kálmánchey contrasted two typefaces that, like the film, both originated in France. Stylistically, they couldn’t be further apart. Spring is a twisting hippie extravaganza with unconventional weight distribution and a huge helping of ball terminals. Drawn by Bernard Jacquet, the lowercase-only design was issued by Mecanorma in or before 1971. In 2005, Rebecca Alaccari digitized it under the name Jojo.

The wide streamlined sans looks a lot like Frutiger’s Univers. In fact, it’s Brasilia. This French neo-grot with extra-small apertures started out as a lowercase design by Albert Hollenstein. The caps used here were added by Albert Boton – who started his career at Deberny & Peignot, working under Frutiger. In 1958, Boton joined Équipe Hollenstein.



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