PURE° X-TRACT

Contributed by Sharp Type


Source: puredegrees.com Pure. License: All Rights Reserved.

The futuristic DOSS Exaflop by Marc Rouault was seen on a can at this year’s Wire Festival. PURE° X-TRACT is a sparkling water brand designed for culturally aware, intentional consumers—particularly those drawn to nightlife settings but not necessarily to alcohol. With a focus on globally inspired, sophisticated flavors, PURE blends clean design with sensory depth. The drink comes in three flavors: Pure, Pandan, and Calamansi. All variants are sugar-free and have zero calories, emphasizing purity and taste without additives.

DOSS Exaflop is paired with a yet unidentified monospaced sans on the cans and with Syne on the website.

Photography by Tyler Mariano

Source: puredegrees.com Pure. License: All Rights Reserved.


Source: puredegrees.com Pure. License: All Rights Reserved.


Source: puredegrees.com Pure. License: All Rights Reserved.


Source: puredegrees.com Pure. License: All Rights Reserved.

This post was originally published at Fonts In Use

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