Pôme – Maison de coiffure

Contributed by Simon Calvet


Photo: Simon Calvet. License: All Rights Reserved.

Pôme – Maison de coiffure is an independent hair salon located in Cesson-Sévigné, near Rennes, France.

The visual identity and art direction draw from a vintage inspiration, reinterpreted through a distinctly fashion-driven and contemporary lens.

The custom lettering is based on the Inglesa Caps typeface, revisited and redrawn exclusively for the salon’s signature to refine its proportions and character.

It is paired with Neue Helvetica, used as a functional typeface to bring clarity, neutrality, and balance to the overall graphic system.

Photo: Simon Calvet. License: All Rights Reserved.


Photo: Simon Calvet. License: All Rights Reserved.


Photo: Simon Calvet. License: All Rights Reserved.


Photo: Simon Calvet. License: All Rights Reserved.


Photo: Simon Calvet. License: All Rights Reserved.


Photo: Simon Calvet. License: All Rights Reserved.


Photo: Simon Calvet. License: All Rights Reserved.

This post was originally published at Fonts In Use

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