The Oscars – 85th Academy Awards program
Olivier Gourvat. License: All Rights Reserved.
Cover of the official program for the 85th Academy Awards: semi-matte black finish with bronze foil stamping featuring the stylized Oscar statuette
As part of the 85th Academy Awards ceremony held in 2013 by the Academy of Motion Picture Arts and Sciences, a dedicated graphic system was developed to accompany this major event in the film industry. Created by KCD Worldwide, the official brochure was given particular attention, both in terms of editorial concept and artistic direction.
The program, designed in a square 24×24 cm format, stands out for its high-quality printing, most notably its semi-matte black cover enhanced with a brilliant gold metallic foil, featuring a stylized version of the iconic golden statuette. This design lends the object a sense of refined sobriety, in keeping with the prestige of the ceremony.
The 46-page brochure follows a carefully structured typographic system: Sofia Pro, designed by Olivier Gourvat, is used for titles and subtitles, offering a contemporary geometric rhythm and a modern tone, while Adrian Frutiger’s Univers in Light and Regular weights is used for body text, ensuring clarity and readability.
The visual identity for the brochure was also extended to the television broadcast, with the on-screen graphics for the ceremony – aired on the ABC network – adhering to the same typographic principles. The result is a coherent visual language across both print and digital platforms.
Olivier Gourvat. License: All Rights Reserved.
Title page of the official program: gold metallic finish featuring the official 85th Academy Awards logo
Olivier Gourvat. License: All Rights Reserved.
Double-page spread presenting all nominees of the 85th Academy Awards: a clean and structured layout, with the right-hand page displaying the complete list of nominees
Olivier Gourvat. License: All Rights Reserved.
Presentation of the nominees spread across three pages with two folds
Olivier Gourvat. License: All Rights Reserved.
Double-page spread with a layout featuring a title, subtitle, and body text aligned to the left
Olivier Gourvat. License: All Rights Reserved.
Double-page spread dedicated to the Governors Awards
Olivier Gourvat. License: All Rights Reserved.
Double-page spread with a black background
Olivier Gourvat. License: All Rights Reserved.
This post was originally published at Fonts In Use