Numbers wine, wear and events

Published April 15, 2024

Contributed by Sharp Type

Numbers is a new London-based wine producer that aims to deliver quality small-batch low-intervention wines. The brand identity and design is by Studio Omelette, a London-based independent creative studio founded by Cécile Dumetier. The studio chose Marc Rouault's dynamic Trois Mille, published by Sharp Type, as the primary typeface for the bottle branding, while ABC Marfa and ABC Marfa Mono, published by Dinamo, are used throughout the identity for the secondary information.

Their first party launch in November of 2023 celebrated the release of two wines, both made in the nouveau style. The first one, "23 London New" (200 bottles), is made from 100% organic Pinot Noir and is notably the first red wine grown and made in London since 1750. The second one, "23 New river Blend" (400 bottles), is a celebration of freshness and diversity, made from organic London Pinot Noir; Italian Merlot, Sangiovese, and Montelpuciano. The impactful logo, set large in Marc Rouault's Trois Mille on the label, emphasizes the vintage of the grapes. Additionally, each bottle was sealed with a wax stamp using the same numerals.

For the occasion, the team at Numbers also produced a capsule collection of branded swag: warm merino knits, a silk scarf, sporty socks, and melton wool caps. In 2022, they produced a sparkling piquette named "crazy water", and two red wines: "House Red" and "LND FLD BLEND". Those bottles were the first ones to be labeled with the new Numbers Identity.

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