The Jacques de La Comble Natural History Museum in Autun, founded in 1964 thanks to the Autun Society of Natural History (SHNA), houses 800.000 specimens, including 300 million year old fossils, dinosaur footprints, and minerals like autunite. It is part of the Museums and Heritage Directorate, which also manages the Rolin Museum.
In 2023, the museum aimed to revitalize its communication by modernizing its logo. The spiral, as a universal and timeless symbol, becomes the identifiable element of the museum. Its design, a symbol of natural sciences, reflects evolution of humankind, the water cycle and the seasons, as well as science and mathematics – the golden ratio, Fibonacci sequence – and the imprint of fossils and traces of time, heritage and testimony.
Commercial Type’s Caslon Doric is used throughout.
When set in smaller sizes, the logo uses a lighter spiral
The museum reception hall