Rebranding and graphic guidelines of MIDEM+, short for Marché International du Disque et de l'Édition Musicale (English: International Record and Music Publishing Market), an event organized since 1967 in Cannes, France.
The festival performs its revival in a more global, digital, interdisciplinary and prospective way. Previously known as Midem, it’s now stylized as MIDƐM+ (and sometimes as MID3M+) – with a mirrored 3 repurposed as fancy E, and a superscript plus.
The design uses Neue Haas Unica (by Monotype) and Supply Mono (by Pangram Pangram).
The event took place at Palais des festivals from January 19 to 21, 2023.
See our Instagram account for the animated posters and displays in the public space (motion design by Bettina Comte).