Mexican Seoul identity

Contributed by Nguyen Gobber


Source: www.duzi.studio Marcus Patrick Brown (Photography). License: All Rights Reserved.

Mexican Seoul is a Korean-Mexican feel-good street food brand launched during lockdown.

Duzi Studio created the visual identity of Mexican Seoul using Monopol by Nguyen Gobber combined with ABC Gravity and ABC Whyte by Dinamo, plus Rollerscript by G-Type. The font used for Korean text is yet unidentified. Duzi describes their identity project as follows:

To capture their rebellious character, we’re serving an identity that’s as bold as the bites. Dig into a feast of hot pink, culture collision and nostalgic sticker packs, topped with a dash of Asian spice and a sprinkling of Mexican flair.

Source: www.duzi.studio Marcus Patrick Brown (Photography). License: All Rights Reserved.


Source: www.duzi.studio Marcus Patrick Brown (Photography). License: All Rights Reserved.


Source: www.duzi.studio Marcus Patrick Brown (Photography). License: All Rights Reserved.


Source: www.duzi.studio Marcus Patrick Brown (Photography). License: All Rights Reserved.


Source: www.duzi.studio Marcus Patrick Brown (Photography). License: All Rights Reserved.


Source: www.duzi.studio Marcus Patrick Brown (Photography). License: All Rights Reserved.

Coasters

Source: mexicanseoul.co.uk License: All Rights Reserved.

“Seouls of Mischief” additionally uses BRZO.

Source: www.duzi.studio Marcus Patrick Brown (Photography). License: All Rights Reserved.

This post was originally published at Fonts In Use

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